A privately held brand group building and scaling direct-to-consumer brands across global markets. We operate at the intersection of product, paid media, and global logistics — from Dubai.
HUX ECOMMERCE is a privately held brand group building and scaling direct-to-consumer brands worldwide. Founded in 2024, we reached $2.5M+ in revenue within our first year — a result of our focus on capital-efficient growth, performance marketing, and a product model built for global scale.
We operate across three jurisdictions — Dubai, the United States, and Canada — with our principal entity and strategic headquarters based here in the UAE.
Our growth engine is built on paid acquisition across Meta and Google, global 3PL fulfilment, and a continuous pipeline of consumer product innovation.
Our competitive edge comes from owning the full stack — brand, acquisition, and product — and running them as a single compounding system.
We build DTC brands from scratch — product, identity, storefront, and global fulfilment. Full stack ownership means full control of the margin. Reaching customers in 63 countries.
Paid acquisition is our primary growth lever. Sophisticated campaigns across Meta and Google — relentless focus on creative iteration, ROAS, and funnel performance at every stage.
We source and develop emerging consumer technology — products at the intersection of design, function, and novelty. From concept to market in weeks, not quarters.
Since launching in 2024, we have fulfilled over 13,000 orders across 63 countries — with the infrastructure to enter any new market in days, not months.
For inquiries related to our UAE entity, partnerships, or the HUX ECOMMERCE group.
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